PEAK   is a popular guide to transforming business operations written by a seasoned entrepreneur/CEO who has disrupted the industry he loves not once, but twice. Author Chip Conley, founder and former CEO of one of the world's largest boutique hotel companies, turned to psychologist Abraham Maslow's "Hierarchy of Needs" at a time when his company was in dire need. And years later, when the young founders of Airbnb asked him to help transform their fledgling rental company into a world-class hotel giant, Conley again applied the principles he had developed at PEAK . In the ten years since the first edition of this book was published, the PIC Conley     Strategy has been developed on six continents in organizations in virtually every  industry. The author's basic premise is that great leaders become amateur psychologists by understanding the unique needs of the three core relationships – employees, customers, and investors – and this message has resonated with every leader and company, including some of the world's most well-known leaders. from Apple to Facebook. PIK  enthusiastic users have found that these principles create greater loyalty and differentiation among key stakeholders. This new second edition includes in-depth examples of real-world PEAK companies, including the author's own Airbnb company, as well as exclusive PEAK leadership practices that will take your company's performance and you to new heights.       

Whether you work for a startup, a Fortune 500 company, a for-profit organization, or a government agency, this book will help you and your employees unlock potential you never knew you had.

• Understand how Maslow's hierarchy helps you succeed in business practices.
• See how PEAK is driving the success of   some of today's  leading companies
• Help employees reach their full potential and more.

• Transform the customer experience and make investors happy

The PEAK structure is successful because it raises the business from the inside. The same principles apply to the boardroom, break room, and living room in the home, and have proven to be the foundation of a healthy and fulfilling life. Even if you think you're doing great, you can always do better, and PEAK offers you a plan to take things to the next level.    

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